Tips to outsource content writing SEO
The main skill among other SEO skills, that you should outsource content writing for SEO.
Writing content for SEO is a kind of specialisation that comes from 2 important sections within the best seo company: how human mind works and how various search engines crawl. In simple words it is the keyword analysis that is applied to human communication.
SEO content writing has become important now
The content will always in need of optimisation till the search engines exist. As various search engines are becoming more human the deceptive methods and back door strategies are becoming invalid. This is a good thing for us.
Since the algorithms have been changing in past months the chances of increasing your ranking are getting better. The spammers or scammers who used unethical methods to prevent your pages on results of search engines are now thrown out. But it is still important to know how the search engines work and think. If you want to rank high and gain traffic to the website, you need to understand the rules of search engines.
Well, you can certainly outsource content writing for SEO as there are many talents at your disposal and you can easily find the talent through internet via companies such as SEO Insight. Global outsourcing can help you a lot when you plan to outsource.
Google is in constant process of letting the search engine think like a human being. This way the SEO content one day might just be known as content only. Now what we can SEO is -
Keyword stuffing doesn’t exist anymore
Unselective back linking doesn’t exist
Misleading methods doesn’t exist anymore
But SEO is still alive and becoming harder especially in case of LSI
LSI is not a medicine but a cure
Nowadays, search engines focus on a method known as LSI (latent semantic indexing), which makes use of mathematical models to find out how people talk in normal terms. Now, while ranking, Google emphasizes on key phrases that people use when they discuss about a subject rather than giving importance to keyword based articles.
This clearly indicates that now SEO content is all about writing creative content based on SEO. Instead of focussing on keyword stuffing, LSI focuses on content that uses real content that is used by people while they talk.
Reasons for having outsourced content
- It gives you fresh content and maintains creativity
Writing a new content for SEO regularly is not a cake walk, but dedicated content writer who writes SEO content can deliver fresh SEO content easily.
- Even social media needs content writing based on SEO
Even social media marketing needs SEO based content. This is because on social media sites you want other people to share, like, tweet, which can be only done when
- The content you provide is creative and
- People find your content excellent
A creative content writer can meet both requirements
This is same for content writing and almost everything
- Premium content is useful for videos and has a lot of importance
Videos are script driven and gets introduced on WebPages by copy- whether on your own website or on you tube. The copy required should be SEO based copy.
What is required to outsource successfully
A clearly defined workflow for example, website that you simply access and get solid content
A willingness to get a top talent from anywhere around the world and not just restricted to a particular location across the globe.
Expert content writers’ for SEO who are familiar with the concepts of SEO that are working today.
There is a noticeable difference between conventional writers and SEO content writers: SEO writing focuses on quality content to optimise and getting high rank in algorithms of various search engines whereas general content writing won’t solve this purpose.
In addition to that, you should look for English speaking content writers. Native writers – English speaking can deliver top notch quality articles which non-native writers can’t.
For successful outsourcing outsource the content to a professional person and rather than to a pretender
When you look for services that provide content, make sure they are suppliers who deliver premium content and not just general content. You content speaks about your company and your clients too.
Outsourcing your content to a professional SEO content writer can certainly make a difference as getting a content loved by both search engines and people is always good than a content that is just fluff. A professional writer understands how to write SEO content that lead to conversions.
You need to be very careful while outsourcing as hiring a dedicated SEO content writer adds value to your content and makes a difference for you rank and sales too. Keep it simple and check for samples and past work of writers before hiring.